It is a representation of high usability and functionality of the site. This style is very good in cases when a lot of new elements are planned to be added to the site (like banners etc.).
This style is close to minimalism - as it combines a minimal number of elements which perform all the necessary functions - and classics as it presupposes practicality and sense of harmony in everything.
The rules of this style:
- Grouping related objects into one graphic element;
- No excessive and incomprehensible elements;
- Color palette is motivated by the main idea;
- Strict, accurate and understandable.
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